Discover

What your stakeholders want and need
The size of the opportunity
The strengths you can build on

"Today, amidst escalating competition for philanthropic funds, government cutbacks, technology innovations, demographic shifts, and growing public scrutiny, nonprofits operate in a turbulent environment."

Harvard Business School Executive Education brochure

Discovery is the beginning of clarity. The first step to achieving your mission is understanding where you are today.

What your stakeholders want and need
Market Strategies Group helps you discover who your stakeholders are and what each set of stakeholders values. When you deliver what stakeholders value, they are more likely to “do business” with you --whether for services, donations, membership or to volunteer.

The size of the opportunity
Market Strategies Group helps you discover how big or important your idea may be. With limited resources, non-profits can’t afford to expend resources going after what they think is an opportunity, just to find out that the opportunity really isn’t that strong, will cost too much to pursue or is already served by another organization.

The strengths you can build on
Market Strategies Group helps you discover your core strengths—the services, human abilities, knowledge or processes that set your organization apart. We help you leverage these strengths to work towards your vision in a sustainable way.

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