Creating and delivering stakeholder value

What we do
Strategy and marketing for non-profits and associations

Market Strategies Group helps our clients transform their organizations by changing or enhancing how they provide value to their stakeholders—their clients, members, funders, contributors, volunteers and employees. Whether we are providing our clients with market analyses, developing strategies for change or implementing market-driven services and communications, our clients look to us for practical, objective, customer-focused, fact-based and experienced advice. Our clients call us when they need to figure out what to do and what not to do, how to set priorities and how best to utilize scarce resources. Almost every service we provide forms all or part of either a strategic plan, business plan or strategic marketing plan--plans which focused on clarifying what stakeholders value most, plans which include strategies to create and deliver that value and plans that provide clear roadmaps for getting the work done that leads to success.

Sectors served:

Non-profit
Associations

Services:

  • Business planning
  • Branding
  • Capacity building
  • Communications audits
  • Communications strategy development
  • Competitive analysis
  • “Customer” and “sales” data analysis
  • Forecasting

Training:

  • Business Planning
  • Market Assessments
  • Market planning
  • Strategic Planning

Who We Are »

  • Market assessments
  • Market planning
  • Market research
  • Marketing audits
  • Positioning and key message development
  • Market segmentation
  • Strategic planning facilitation
  • Strategic plan development